Your website is a window to the world – a chance to capture attention, show what you do, engage and attract more customers and sales.
It’s not enough to produce great website content and hope that people find it – you have to be proactive. So driving traffic to your website is essential and a way of doing this is by adding social media to your communications strategy.
Companies rely on sales and need to find new ways to reach their customers and target audiences. Social media can be one of the most effective ways for you to build brand awareness which in return can encourage repeat customers, build advocates and improve your customer relations. Social media can be used for success stories, networking with like-minded organisations, recruiting prospective employees, and demonstrate the impact of products or services.
Choose your media channels carefully and consider your audiences and how you want to interact with them. Twitter is ideal for short, snappy (and tempting) links and Facebook allows for a lot more text characters to be used and both allow you to include images or videos. They allow you to enter into two-way communication and engage with a vast number of people one-to-one.
Social media statistics for 2016 show that the UK makes up 31 million of Facebook users, with 60% of the population having a Facebook account. The most popular age group is 25-34 (26% of users) and Facebook is a great platform to speak to a mass market of ages and locations.
When using social medias make sure you keep your social media moving – introduce news, provide usable content, stay active and regularly update your information. Nobody is going to interact with an account that's been dormant for six months, so stay relevant and topical where possible.
See our quick list of items you could use on your social media