conversion
Your conversion rate is the percentage of your site visitors who actually contact you. These are the people who want more information, want to talk, want to hire you—the hot leads.
Conversion is all about getting your website to deliver more potential clients.
The 8 Drivers of Conversion
We've been to the conferences, read the books, worked on 3,013 small and large service businesses websites and identified 8 core drivers of website conversion.
Ready Your Website
To maximize the return from your marketing budget, these 4 drivers must be in place:
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Impress Visitors and Legitimize Your Business
Within the first 5 seconds, your site's professionalism must convince visitors that you are a legitimate business worthy of consideration.
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Engage, Explain & Persuade Visitors to Short-List You
Within the next minute, your site needs to present the right information to engage visitors and show you're the right company for their needs.
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Capture Interest and Convert Visitors Into Clients
You need to invite engaged site visitors to reach out and contact you. This is the moment of truth and it has to be handled properly.
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Track Site Activity and Easily Control Your Website
You must to be able to measure how well your site is working and make changes quickly and cost-effectively.
Attract Traffic
To ensure a steady stream of qualified site visitors, you must evaluate these 4 drivers of website traffic:
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Generate New Business from Your Current Clients
There are effective ways to use your website to engage your client base, generate free traffic and encourage referrals and repeat business.
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Attract Visitors from Search Engines
Well executed search engine optimization (SEO) can be an effective way to get your site highly ranked and generating a steady stream of traffic.
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Drive Visitors with Paid Search Advertising
The fastest and most reliable way to get significant traffic is by doing pay-per-click advertising (PPC) with the major search engines.
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Support Offline Marketing
Maximize the results of your print ads, mailings, networking and speaking engagements by supporting them with thoughtful, targeted landing pages.
Conversion Specialists That Deliver
We specialize in assessing your website, understanding your business and goals, and recommending the highest-opportunity conversion drivers for your business to get the conversion results you need to grow. Then we roll up our sleeves and do the work on your site to deliver results!
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