Repeat Business: Communicate & Stay In Touch

You bump into an associate on the street and it reminds you to call him the next day. Similarly, sometimes your clients need a little reminder that you are out there and ready to serve them.

Your website can be the perfect tool for staying in touch with your clients. But it is critical that when you communicate with your clients, you do so in a way that is professional, appropriate, and helpful to them.

Ways To Bring the Clients Back

• Offer Web Content: Offer compelling content that is of real interest to your client base. No, this is not your own marketing materials, but information that your clients want and need. For instance, an insurance company might offer timely updates on industry regulator changes. An interior decorator might display design inspiration ideas.
• Capture Those Viewers: When people come to view this content, make sure you capture their contact information so you can reach out when you need to send out more pertinent information. This is a specific call-to-action tailored to current clients.
• Follow Up: Use feedback and follow-up communications as a means to deepen the relationship. And make sure you take the client's advice and follow their feedback.
• Heads Up On Events: One of the best ways to re-engage clients is to direct them to a specific page on your website during an event and offer specific relevant information to those event attendees. On the flip side, use your communications to tell current clients where they can find you – at a conference, getting an award, giving a talk – in the offline world.
• Communicate Reminders: Sending reminders at relevant times – in the financial world this might be around quarterly statements – so clients come to depend upon your news, and turn to you when they have questions.
• Appropriate Outbound Emailing: This is not the same as bulk emailing everyone you know. As a professional service provider, you need to be selective and appropriate in your communications.

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What You Get

We will work with you to identify offers, updates, tips, tools, success stories and modes of ongoing communication that appeal to each of your client segments and deepen your credibility so you can easily establish ongoing communications with your clients.

• Dedicated Content for Current Clients: We will develop a new area on your site crafted to educate clients about the range and depth of your services.
  • Craft the area to be compelling and useful
  • Integrate a call-to-action and capture page so you capture interest in new jobs
  • Weaving the area throughout the site and/or integrating into site navigation (as appropriate), drawing visitors into the area and reinforcing your message
• Feedback and Information From Your Clients: We'll get you features to help you monitor client satisfaction, collect feedback, capture interest in new jobs and stay abreast of your clients' changing needs.
• A Communication Plan: We put a simple plan in place to establish ongoing communications with your clients.
  • Recommend and set up the right tools for you to manage your email list—tools that match the size of your list, your relationship with your contact, and your technical comfort level.
  • Provide sample emails for reaching out to new and old contacts.
• And track it all. Setup tracking to assess how well it's working and see if you're ready to move to the next step.

Pricing & Turnaround

If purchased alone, the Increase Repeat Business package is $1,200. When purchased with other packages, we offer savings on the overall bundle of services. Typical engagements have a 4-week turnaround.

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