Drive Paid Search
One of the most compelling aspects about paid search, especially pay-per-click marketing (PPC), is that you could do it yourself. Google, Yahoo and other PPC providers give you access to do-it-yourself tools so you can set up ads and start spending your money. BUT, running your own paid search campaign can quickly become a big waste of your marketing budget with little to no return if it's not done properly.
If you are a novice at paid search, we strongly recommend working with one of our carefully selected providers that specialize in small business online marketing.
Launching Paid Search
- You Need a Strategy & Ongoing Management. Just generating mass traffic will not get you the qualified visitors you need. You need to develop targets, goals, themes within your keywords and much more.
- Optimization & Ongoing Management. Your paid search campaigns need ongoing account care. PPC requires a skilled expert who understands how to interpret the activity and make decisions about what to do next to optimize it.
- Capturing Clients from the Traffic. You need to determine where the visitors should land on your site, what you want them to see, and what you want them to do (call? fill out a form? download an application?). Getting site visitors to complete the outcome you want is what will make your marketing spend effective.
- Tracking and Control. It's not just for data geeks. Basic traffic data—how many people came to your site, what percent acted on your call to action—is essential to building effective search campaigns.
Our Best of Breed Approach
We have spoken with and reviewed the services of dozens of providers and narrowed down our recommendations to an extremely short list. We pair the recommended partner's strategy and ongoing maintenance of your PPC campaign with our expert optimization services to get you the performance results.
- Setting the Strategy: We recommend a proven provider and then introduce you to one of our dedicated Account Managers at the selected PPC partner who develops the paid search strategy that is best for your budget and business.
- Optimization & Ongoing Management. Once you have your strategy in place, the performance of your campaign is monitored and adjusted month by month to optimize your spending and results.
- Tracking & Control. You get tracking tools to see how much you are spending to generate each lead. And we make sure you understand what the tracking data means, so you can see the results and understand the optimization decisions.
Paid Search: What You Get with Our Partners
- Access to a dedicated Edit.com Account Manager at an expert online marketing company that specializes in helping small businesses maximize their online marketing dollars.
- Together you develop a list of keywords relevant to your services.
- Text ads for each keyword.
- The keywords and ads are targeted to the geographies you serve.
- Almost immediately you start getting targeted traffic.
- Your Account Manager continues to manage and evaluate the advertising by tweaking your keywords, ad copy, ad scheduling, targeting, cost per click and more to maximize the effectiveness of your online marketing dollars.
Pricing & Turnaround
If purchased alone, the Drive Paid Search package is $100+ per month. When purchased with other packages, we offer savings on the overall bundle of services. Typical engagements have a 4-week turnaround.
Get Started: Drive Paid Search >
topPricing & Turnaround
$100+ per month, if purchased alone.
You save when we custom-tailor a bundle of services for your site and budget.
Typical engagements include 2-4 packages, cost $1,800-4,000+ and
have a
You all do great work. I have enjoyed dealing with Edit.com—as it has really simplified my life!" Mary Ann Leslie, IAmFirmations, TX
