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The Engage & Persuade Package

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First-time website visitors don't know who you are, what you do or who you do it for. Ensure potential clients recognize right away that they're in the right place and you're the right company to service their needs.

What Engages Visitors and Persuades Them to Trust You?

Site visitors make snap decisions about your business based on your website. To engage visitors and persuade them that you're the right company for them your site must:

  • Show you offer the precise services that the client is looking for
  • Show you serve clients like them (in their budget, location, industry, etc.)
  • Illustrate in multiple ways that you are good at what you do
  • Demonstrate that people enjoy working with you and value the results

Risks of Engaging & Persuading Poorly

Potential clients won't trust the quality of your services and feel confident enough to contact you.

Benefits of Engaging and Persuading Well

More potential clients will understand what you do and be confident in the value of your services.


What You Get

Engagement Intelligence

Intelligence Gathering

Our Project Team will interview you and analyze your site to understand:

  • The range and depth of your services.
  • The various types of clients you serve and their concerns, priorities and situations.
  • Your training, accreditations, specialties, awards, publications, service policies and processes, and more.

So we can identify each key client group and the most effective ways to engage and persuade them.

Action Plan

Action Plan

We'll identify the changes necessary to get your site engaging more visitors and persuading them of your value:

  • Home page, navigation, header re-messaging: to clearly convey what you do and who you do it for.
  • Multiple credibility areas: such as client lists, project histories, detailed capabilities and specialties lists, values and mission statements, testimonials and awards.
  • Persuasion throughout: we'll sprinkle the most effective credibility throughout your site to reinforce your message.
Action!

Action!

Our Project Team takes the approved Action Plan and brings it to life by:

  • Making all approved changes to your site
  • Revising the work based on your feedback
  • Publishing the improved site upon your approval

You get the improvements done quickly, accurately and to your specifications.

Guaranteed Results

Guaranteed Results

We deliver real results for your business.

  • More visitors will dig into your services and seriously consider you.
  • We provide tools so you can easily monitor the results.
  • We back our work with a 100% satisfaction guarantee.

We have the same goal you do: better engagement and persuasion to get you more clients.

Lifetime Support

Lifetime Support

We offer full-service support for the lifetime of our work:

  • We answer all general questions you have about the work.
  • We provide maintenance services, upgrades and enhancements at reasonable pricing.
  • We provide assistance to any other developers to understand our work so they can service it easily.

You get a reliable team to ensure continued success.

Pricing & Turnaround

If purchased alone, the Engage & Persuade package is $1,500. When purchased with other packages, we offer savings on the overall bundle of services. Typical engagements have a 4-week turnaround.

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Pricing & Turnaround

$1,500, if purchased alone.

You save when we custom-tailor a bundle of services for your site and budget.

Typical engagements include 2-4 packages, cost $1,800-4,000+ and have a 4-week turnaround.

Get Started Today >

100% Guarantee

We back all our work with our money-back satisfaction guarantee.

You never get lost along the way, because they'll keep in contact with you by email and phone to make sure you understand each step of the process." Joy Schwabach, On Computers, IL

Package Deliverable:
Clarified Services

We rework your site's messaging and organization so first-time visitors quickly engage with what you do and whom you do it for.

Featured Tactic

In this case… we identified 3 types of clients and divided the services into 3 separate areas, each re-packaged to appeal to their priorities and concerns.

Package Deliverable:
Clarified Services

We rework your site's messaging and organization so first-time visitors quickly engage with what you do and whom you do it for.

Featured Tactic

In this case… we re-organized the site-wide header to connect with local customers and featured the most requested services prominently on the home page.

Package Deliverable:
Clarified Services

We rework your site's messaging and organization so first-time visitors quickly engage with what you do and whom you do it for.

Featured Tactic

In this case… we split the services into two service categories (one for each target profile) and developed a situational appeal to help each client type recognize they were in the right place.

Package Deliverable:
Reorganized Content

We reorganize your site's content by client type and package it to clearly communicate what you do for that client type.

Featured Tactic

In this case… we created unique sections for residential and commercial clients and customized the Guarantee, FAQs and other pages for each group.

Package Deliverable:
Custom-Crafted Messaging

We thoughtfully craft your key content and page organization to heighten persuasiveness.

Featured Tactic

In this case… we broke up a long narrative bio into short sections with on-message headers to make the page persuasive and impactful even if it's only scanned.

Package Deliverable:
Multiple Credibility Areas

We add credibility areas such as client lists, project histories, detailed capabilities and specialties lists, values and mission statements, testimonials and awards.

Featured Tactic

Multiple complimentary credibility areas work together to persuade potential clients with varying priorities and concerns.

Package Deliverable:
Persuasion on Every Page

We sprinkle the most effective credibility throughout your site, so it reinforces your message.

Featured Tactic

In this case… we used industry-specific news to send a strong, persuasive message: "I am an authority in my industry and on the cutting edge of the latest practices".