Support Offline Marketing Efforts

You network. You hand out business cards and mail postcards. You attend events and trade shows. You have a classified ad. Every one of those efforts can be supported with a specialized landing page that can generate and increase your conversion rate, if properly directed and handled on your website.

Converting Offline Marketing to Online Leads

Landing Pages Increase Conversion. A landing page with a unique URL and content specially targeted to the people you send to that page can drastically increase your conversion rate. For instance, placing a classified ad that sends visitors to www.yourbusiness.com/Classified, and welcomes them from that particular classified ad can tighten the connection and make your copy speak more specifically to them.

Landing Pages That Reflect Your Offline Marketing. Always make sure that the landing page directly relates to and has similar design elements to the offline message that brought the visitor to your site. For example, when someone comes to your landing page, they should immediately recognize that the design of the page and the postcard that sent them to the page are similar in design and language. This deepens the connection between your company brand and the experience or marketing piece that the potential client has seen. It makes potential clients feel as though they already have some connection with your company.

Increase Conversion by Connecting With an Offer. Landing pages are a great way to give offers to specific groups of clients. A prospect who receives a special offer in one of your offline campaigns can go to the specific URL to learn more about the offer and take advantage of it. For instance, if you speak at a community meeting and offer 10% off your services to that group, you can then welcome people from that meeting and reinforce the 10% off message on your landing page.

Appropriate Call-to-Action. We create a call-to-action and capture form that works for the specific channel you are speaking to. For instance, if your marketing campaign offered a free industry-specific white paper download, the call-to-action might require the potential client to enter their industry and email address, so you can send them the correct industry-specific white paper.

Tracking for Your Marketing Channels. One of the greatest benefits of landing pages is being able to accurately track how many people responded to your offline marketing effort, and when they responded. With the tracking tools we setup, you get visibility into the number of visitors, what they did on the landing page and what percent contact you to determine if your marketing efforts were worthwhile.

Content Under Your Control. We set up the landing page with content updating tools so you can easily update the landing page content. That way, you can vary your offers, speak to different audiences and update the messages. For instance, you might want to have your landing page specifically welcome visitors from a trade show one month, and a speaking engagement the next month.

Pricing & Turnaround

If purchased alone, the Support Offline Marketing package is $1,200. When purchased with other packages, we offer savings on the overall bundle of services. Typical engagements have a 4-week turnaround.

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