Custom Blog Setup
Blogging. Everyone from Proctor & Gamble to your niece is doing it. A blog is a superb way to demonstrate your expertise, support your overall marketing efforts, and capture the attention of site visitors as well as search engines. A well-configured, custom blog empowers you to communicate authoritatively on topics where you have unique knowledge and insights.
We Customize a Blog Around Your Brand
When we install the industry-leading WordPress* blog, we don't just tack it on and stick your logo at the top. We blend the blog seamlessly into your site design, customize the features and plug-ins to your needs, help you get started and offer ongoing support.
What You Get
- Designed Around Your Brand. Totally customized and blended into the design and layout of your site.
- Organized and Configured Around Your Content. We work with you to develop a presentation that will support your content. From categories to taglines and settings, we structure the blog around you.
- Features and Plug-Ins Customized Around Your Audience. We work with you to setup the features that are relevant to your business, so you can deliver content that resonates with your audience.
- Set Up for Search Friendliness. We create SEO friendly URLs and other features so you are optimized from the start.
- Our Personal Guidance and Support. We don't just setup the blog, we also walk you through how to use it. And we support you for as long as you need.
Creating the Blog for Your Company
Do the Install Work. We install and configure the software, domain name, MySQL settings and web server, add any plug-ins, and get you all set. We check and test all settings and plug-ins so they work - that means no headaches for you.
Make it Look Right. We make it seamlessly match your site—your logo, fonts, colors, header, navigation buttons, content area width, images and footers all work together to represent your company.
Integrate it with Your Website. Once you've approved your blog and added initial content, we revise your site-wide navigation to include a link to your new blog.
Configured for Your Content. We configure the blog for your unique content and audience. The kinds of things we do to customize your blog include:
- Create blog title, taglines
- Add users and edit membership permissions including modifying reading and writing settings if your blog will have more than one author
- Configure your edit discussion settings and permalinks structure
- Configure your images and image sizing
- Add categories and sub-categories
- Configure a dynamic sidebar, including: List of recent posts, Blogroll (Links list), List of categories, Tag cloud, Social bookmarking links (Delicious, Digg, etc.)
Features & Plug-ins
We install and configure the following elements and plug-ins as appropriate for your needs:
- Tags
- Image/file uploads
- Video embedding (YouTube etc.)
- RSS
- Comments
- Comment spam filter/moderation tools
- Search posts and pages
- Category based archives
- Date based archives
- Short URLs
- Post teasers
- Automatic upgrade
- Blog stats
- XML sitemaps
- Page link manager
- Redirection
- Blog SEO
- AdSense manager
- and more.
Why WordPress?
We recommend that our clients use WordPress for blogging. Here is why:
- It is free, has great features and is very easy to use. The WordPress dashboard is sleek, modern looking and very clearly organized so you can manage your posts, comments, tags and more with ease.
- The look-and-feel is completely customizable so we have the control we need over design, features, and organization to make it match your brand and needs.
- There are tens of thousands of users so it's thoroughly tested. (A bit like working with us, we're proven.)
- It is used by sites with very high traffic and can handle anything you throw at it.
- It is also used by sites with very low traffic and doesn't require an expensive or complicated hosting environment.
Our Ongoing Support
Support from humans that speak English. We walk you through getting started so you can easily add posts and manage your blog. As always, our team in our New York office provides personalized assistance and support should you ever need it.
And this support does not end once the blog is installed and the job is approved. We offer full-service support for the lifetime of our work:
- We answer all general questions you have about using your blog.
- We provide maintenance services, upgrades and enhancements at reasonable pricing.
- We provide assistance to any other developers to understand our work so they can service it easily.
Communication was unbelievably responsive & everyone on your staff made sure my expectations were exceeded. The work was done impeccably & much faster than I expected." John O'Neil, Sales Gold, OH
