Generating Leads

A well organised website is a great tool to assist you in your business.  You’ve attracted the website visitors and they’ve read the details, but you need to convert that interest into a lead.  Putting a “call to action” on your website pages will encourage and provoke your audience to take the next step – and generate you a lead.

For example: you provide a house removal service, the time is currently 8:00 pm in the evening and there is nobody in the office to take telephone enquiries but you do not want to miss out on the opportunity of a sale. 

To provoke that interest into a lead on each page of your website you put a call to action which could be one of the below:

  • Request a quote
  • Request a call back
  • All web enquiries receive 30 free packing boxes with confirmation of booking – request a quote
  • 20% off all bookings during July – request a quote

They have selected the quote or call back button on your website which then leads to a form.  A form that they complete with their contact details and any additional details regarding the house move requirements you have included on the form in order to generate a quote.  It could simply be their contact details and a time slot letting you know the best time to give them a call back the next day.

If you want an easy to edit website which allows you the facility to easily create pages and forms then why not try our free 30 day website trial.